Gold Clemente
Handlettering Artist & Designer
Portfolio
Branding
Contact
Gold Clemente
Handlettering Artist & Designer
Portfolio
Branding
Contact
Visual Identity Design
Visual Identity Questionnaire
Name
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First Name
Last Name
How did you hear about me?
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What is your email address?
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What is the name of your organization?
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Please write the name of your organization exactly as it should appear. (Case Sensitive)
Describe your organization: what does it do and why is this signifcant?
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Please describe in detail who your target audience is.
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Please describe your position and role within the organization. How does this role influence your involvement in the visual identity project?
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What are your audiences' needs and how does your organization successfully address those needs?
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How do people learn about your organization?
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Describe your reach (local, national, and/or global): Where is your organization located and where does it operate and why?
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Describe other organizations and competitors with similar offerings and how your organization differentiates from them.
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What do you want your visual identity to accomplish?
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Explain the stylistic direction that you have in mind for your visual identity. Why is this important for your goals?
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Describe the color preferences of your organization. Why is this important to the visual identity goals of your organization?
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Please provide a detailed list of all the platforms and mediums where the visual idenitty will be applied. Include any digital or physical spaces where the visual identity will be applied.
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Include any digital or physical spaces where the identity will be showcased. If possible, order these items by their level of importance to your organization's visual representation.
Please identify key conceps, ideas, or strategies that should be reflected in your visual identity's design. Elaborate on why these elements are crucial for your visual identity.
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Describe your ideal process when working with a designer on visual identity. What has been your experience in past collaborations with creative professionals?
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In your own words, what does collaboration mean to you in the context of a visual identity project?
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What does your involvement typically look like in the creative process?
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How do you determine whether to accept a project proposal for your visual identity
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Please identify the principal stakeholders within your organization who will be involved in the visual identity project? Who has the final decision-making authority?
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Please elaborate on any additional information that should be taken into consideration
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Before moving to the next phase, are you able to attend to a discussion in the next four weeks? Please share your availability.
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Thank you!